Why I’ve Always Looked Forward to Playing " New Old " Music You've never heard – And Why DJs Today Should Too by DJ Alex Gutierrez
DJ Alex Gutierrez
After more than 45 years behind the decks, one thing has never changed for me: the excitement of discovering new " Old" music and bringing it to the dancefloor. Back in the day, that’s what was expected of DJs. We were the tastemakers the ones who dug through crates, scouted obscure record shops, listened to promos, and stayed up all night searching for that next sound that would blow people’s minds. It wasn’t just about playing hits. It was about introducing hits often before anyone even knew what they were.
Today, it feels like that spirit has been lost.
Walk into too many venues now, and you’ll hear the same 30 tracks played in the same order, night after night. Audiences, oddly enough, have started to expect it too. Many come wanting to hear the exact same thing they heard at the last place they visited. But to me, that’s never been what this job is about.
Every time I program a set, I’m thinking: how can I make this different? How can I make people feel something new? I’m constantly changing my playlists, weaving in tracks people might not know alongside the ones they do because that’s where the magic happens. That unexpected track, that left-turn moment that’s when you see heads turn, feet move, and people feel something they weren’t expecting.
Too many DJs today are more concerned with twiddling knobs and throwing their hands in the air than actually curating something fresh. That’s not DJing that’s pressing play on a pre-approved playlist. And let’s be honest: one of the biggest complaints I hear about DJs is that they’re predictable. That you can guess the next track before it even drops. That’s not entertainment that’s routine.
As a DJ, I see myself as part magician, part storyteller. I want to pull rabbits out of hats—to surprise, delight, and challenge my audience. I want them to walk away thinking, “What was that track? I’ve never heard it before, but I loved it.” That’s the feeling I chase every night. And it’s the reason I still love what I do, even after all these years.
So to the next generation of DJs: dig deeper. Take risks. Don’t just give people what they already know give them what they didn’t even know they wanted. That’s the real job. That’s what makes DJing an art, not just a performance.

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